tiny ass brewery branding

TINY ASS BREWERY
BRANDING
CONCEPTING, DESIGN

With hundreds of breweries opening in the Denver area, good beer alone isn't enough to succeed. I wanted to build an identity that would, ahem, kick the competitions ass. The result was a little donkey, inspired by Picasso's Don Quixote, who immediately earned over 2,000 followers and likes on social media. A few logo’d stickers and business cards later, Tiny Ass was offered a spot in the first collaborative brew house in Colorado.